F.I.N.A.L.L.Y.!!

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abstract art, art, art marketing, Artist, artist's resources, economy, hard work, selling art, selling art online, successful art business, successful artists, working

When I started this art business, it couldn’t have been at a more oportune time.  The housing market was on fire and people were buying and selling like crazy.  All of that moving and redecorating kept me super busy.  I worked 16 hour days sometimes just to keep up!  My income was only limited by my ability to work and the time needed.  Back then I was only selling originals which meant a lot of physical labor for me.  I definitely paid a price for that, but the profit I was making was out of this World.

Then it all came crashing down. The bubble burst!

Like many artists I found myself lost and barely able to stay afloat for many years.  I had thousands of dollars worth of supplies sitting in my studio, but no one was buying much.  I kept creating, but watched so many paintings languish in storage.  I had sales. I worked harder.  I spent more hours marketing.  I decided to start offering prints.  Then I marketed those like crazy.  16 hour days came again, but for less per hour than servers make without tips.  But I kept the faith.  I held on.

So many of my artist friends let go and went back to regular jobs.  I considered it many times myself.  Some got angry and bitter, and I lost a few along the way over petty jealousy (even a small sale could cause snarky remarks).  Others held on tight and stayed the course right along beside me.  We celebrated even the small triumphs together.

I am so happy that we are FINALLY seeing the turn around.  My income is right where I want it to be and I no longer have to kill myself for it!  My prints are selling at an amazing rate and commissions come a few times a week.  I take 2, 3 and sometimes 4 days off each week.

It’s really perfect.  Finally.   Yes, it could all crash again, but for now I will just keep a big smile on my face and keep on creating!

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http://fineartamerica.com/profiles/1-sharon-cummings.html?tab=artworkgalleries

Making M.O.N.E.Y. While I Sleep…

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abstract art, abstract art for sale, abstract prints, art for sale, artists, buy art, buy modern art, buying prints, canvas prints, career, goals, hard work, making it as an artist, making money, modern art, modern art for sale, money, perseverance, print sales, prints, prints for sale, selling prints, sharon cummings, strength, success, successful artists

 

I am back this morning from a 3 day getaway with my daughter.  We had a blast in Orlando enjoying the Gaylord, noshing and shopping!  While I was away, I sold 15 prints between Etsy, Society 6 and Fine Art America.  I still have to smile big when I realize how amazing it is to “make money while I sleep” or in this case vacation.  For years I resisted selling prints of any kind.  I thought they would reduce the value of my originals.  But the opposite has been the case.  I’ve been able to raise the prices on my originals and commissions and enjoy a steady income from my prints.  I no longer have to paint 6 hours a day plus promote myself for another 6.

Of course it wasn’t easy to get to this point with my prints.  Many countless hours have been spent over the last 2 years using intensive social media promotion to get my prints “out there”.  I have blogged, Tweeted, Facebooked, Buffered, Houzzed, Waneloed, Pinned, Tumbled, Link’d, Stumbled and Googled my way to sales 7 days a week (except for small bits of time off here and there).  And for the past year, I have had a group of 12 other artists and photographers that I cross promoted with daily. On average, I’d say I spent 4 hours a day promoting myself and cross promoting others.  Whew!  That’s a lot!  Especially when all I really want to do is create.  However, it has finally paid off and I can now make sales even when I am on vacation and doing nothing to promote myself. Since May 1st, I have not done any cross promoting and very little self promotion.  About 30 minutes a day 5 days a week.  And I get weekends free again!

Hard work…….it can pay off!

If you have goals for your life, do not give up!  And for goodness’ sake, do not listen to those who tell you that it can’t be done. 🙂

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Never WHORE Yourself!

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appreciation, art, art career, artists, artwork, earning a living, hard work, job, making a living, never whore yourself, painting, photography, respect, self appreciation, self esteem, self respect, sharon cummings, value, whore, work

 

It sounds crude.  However, to this day I can still hear one of my favorite college professors saying “Never whore yourself.”  He was an art teacher who had paid his dues in art shows and endless submissions.  He had worked it for many years and learned the hard way that self esteem and satisfaction to an artist comes not only from creating but also from being compensated for the effort.  That’s right, creating paintings, photographs, sculpture, etc. is often challenging and difficult!  

When someone buys a painting from a self representing artist, they are not just buying a product produced on a machine.  Years of practice and failures have gone into that one success. College loans have been paid off (or not yet).  Supply costs that continue to skyrocket have gone into it.  My favorite paint is 50.00 per ounce! We use electricity, water and other resources.  We think up ideas….we buy stuff…A LOT of stuff….we sweat!  For me painting is very physical!  So much so that often the next day I am sore as if I had done a new workout.  And there is the photography, marketing, packaging and customer relations that also go into the work.  

As crude as Dr. Mike was, his words could not ring more true.  You cannot possibly expect others to value what you do unless you value yourself first.  It’s o.k. to have sales and offer friends discounts.  As long as it feels good in your soul.  If you can sleep at night knowing that you have been compensated for a job well done, you are on the right track.  If you lay awake belittling yourself for practically “giving” your art away, you need to rethink your strategy.  Never whore yourself!

With that said…today I have a few pieces on sale….they are cheap, but they ain’t free. 😉

http://fineartamerica.com/weeklypromotion.html?promotionid=136238

http://fineartamerica.com/weeklypromotion.html?promotionid=135106

http://fineartamerica.com/weeklypromotion.html?promotionid=135009

3 P’s – The Art Of Selling Art

Tags

art, art career, art selling, Artist, artwork, career, creativity, facebook, google +, google plus, hard work, how to promote your art, how to sell art, how to sell prints, learning, original art, patience, perseverance, photographers, photography, pinterest, practice, print selling, prints, promoting, self promotion, self representing artist, selling art, sharon cummings, skills, social media, strength, stumbleupon, twitter

http://fineartamerica.com/featured/inner-strength-abstract-painting-by-sharon-cummings-sharon-cummings.html

If you are an artist or photographer who has a dream of making a career out of your craft, you will need three things:  practice, promotion and patience.  And you will need them exactly in that order.

Practice means that you will be painting a lot of paintings.  Many will be thrown right in the trash because they just didn’t work out.  Photographers will be taking many photos in a single shoot only to find that none of them work or if you are lucky one is good enough to list for sale.  You will try new things that will either be total flops or lead you to something really cool and interesting.  You will invest money that seemingly never pays off.  These days I sell about 5 prints a day on average from the various POD sites I am on and about 2 originals per week. The majority of what I am selling now is work I have created in the last year.  Since I have been selling my art professionally for over 10 years this means that I am a much better artist today than I was back then.  I have removed 100’s of images from my portfolios because as I practice and improve, I realize they aren’t my best work anymore.  If you have just started creating photography or any kind of artwork within the last 2 years, I guarantee you that you need a lot more practice before your work will sell really well.  If you look at the famous creatives most of them never sold early work while they were producing it and many never made a dime from it at all…money was only made after they were dead.  In the Internet age we have so many opportunities that they never had.  So keep creating regularly.  The more you produce the better you will become and eventually sales will start rolling in.  Babies do not come out walking and neither do artists.  We crawl first.

While you are busy perfecting your art, there is a key ingredient to success that cannot be overlooked.  Much like creatives of yesteryear we have to have someone believe in us and “get us out there” in order for our work to sell.  For them it was luck and chance by being discovered by the right person at the right time.  These days that someone is ourselves.  You must believe in your work and be willing to share it with the World.  Social Media provides us with instant access to millions of people from the comfort of our own studio computer, laptop or phone.  We can connect to a mind boggling amount of followers with a few clicks.  As an artist or photographer who lists on online galleries, if you are not using ALL of the FREE social media sites available to us, you are completely missing the boat.  This post would be way too long for me to delve into all of the ins and outs of Twitter, Facebook, Google+, Pinterest, StumbleUpon, etc. but there are tons of free resources online to get you started.  Check out the link to my social media in my blog and see what I am doing.

Once you have the discipline to create new work on a regular basis and you are willing to put in some hard work promoting yourself what you are left with is time. It takes time to become successful.  Patience will be your best friend for awhile.  A year ago today I was only selling about 1 print a week and 2 years ago only 1 a month!  Now it is 5 a day!  But that did not happen overnight.  It took about 2 years to get moved up in searches and it took about 6 more months of creating new and better art than I was used to producing and HEAVY social media promoting to see the magic start.  And I am still learning and improving myself.

Not everyone is cut out for the kind of hard work and perseverance that an art career requires. But if you can commit to at least 3 years of constant creativity and as much promotion as time will allow, you can definitely find your market and succeed!

So You Wanna Work From Home?

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art, art for sale, Artist, artwork, be your own boss, buy art, career, create, creatives, creativity, hard work, hardworking, home, how to be successful, job, painter, painting, sharon cummings, success, successful artist, work, working from home

“I work from home.”  Most people really like the sound of that, but after living the “dream” for over 10 years, I can tell you that there is definitely a dark side.  Most people probably picture me drinking wine, smoking dope and cheerfully splattering paint around my studio.  I might be listening to some classic rock while I work and taking frequent naps as desired.  They might assume I only work a few hours here and there and that I can go on vacation anytime I want to and just leave it all behind.  I am an artist, so people are always nice to me too.

The fantasy above could not be farther from the truth.  The fact is that this “working from home” career has been the absolute most challenging and stressful job I have ever had.  There are things about it that I absolutely love and wouldn’t trade for any other position.  Creating is my passion and if I could afford a team of employees, that is all I would do most of the time!  Let me break down my experience:

Pro:  I get to set my own hours.  Con:  I work all of the time.

Pro:  I can work in my jammies if I like.  Con:  All my clothes look like Ernie the paint man’s rejects.

Pro:  I get to do what I love…paint and create.  Con:  I also have to do everything else including but not limited to cleaning, purchasing, marketing, customer service, technical support, etc.

Pro:  I have no pesky coworkers mucking up my productivity or causing drama. Cons:  It is very lonely and I have no one to talk to all day.

Pro:  Since I do it all, I can always make sure everything gets done to the highest of standards. Con:  When things go wrong, there is no one to blame but myself.

Pro:  I can run to the store, do a load of laundry, exercise the dogs, fix meals, etc. during the day.  Con:  The family often expects me to do all of those things on top of my demanding job because I am “home”.

Pro:  There is no bad hair day.  Con:  Without the critical eye of female coworkers 5 days a week, I often go way too long for haircuts and pedicures often scrambling at the last minute when invited to a dinner party.

Pro:  I have running water.  Con:  My job is a very MESSY job!

Pro:  When a lot of work comes in I can make a lot of money in a short period of time.  Con: I cannot delegate or share my load so at times I get overworked and exhausted.  Also, there can be long dry spells without any work (i.e. cash flow)

Pro:  I do not have to drive, fight traffic and worry about being late.  Con:  There is no con here!

Pro:  I have been able to always be home for my daughter after school, every single day of her school life.  Con:  Again, there is no con here and ALL of the cons above are worth having been able to do this for my girl. 🙂

 

3 P’s – The Art Of Selling Art

Tags

art, art career, art selling, Artist, artwork, career, creativity, facebook, google +, google plus, hard work, how to promote your art, how to sell art, how to sell prints, learning, original art, patience, perseverance, photographers, photography, pinterest, practice, print selling, prints, promoting, self promotion, self representing artist, selling art, sharon cummings, skills, social media, strength, stumbleupon, twitter

http://fineartamerica.com/featured/inner-strength-abstract-painting-by-sharon-cummings-sharon-cummings.html

If you are an artist or photographer who has a dream of making a career out of your craft, you will need three things:  practice, promotion and patience.  And you will need them exactly in that order.

Practice means that you will be painting a lot of paintings.  Many will be thrown right in the trash because they just didn’t work out.  Photographers will be taking many photos in a single shoot only to find that none of them work or if you are lucky one is good enough to list for sale.  You will try new things that will either be total flops or lead you to something really cool and interesting.  You will invest money that seemingly never pays off.  These days I sell about 5 prints a day on average from the various POD sites I am on and about 2 originals per week. The majority of what I am selling now is work I have created in the last year.  Since I have been selling my art professionally for over 10 years this means that I am a much better artist today than I was back then.  I have removed 100’s of images from my portfolios because as I practice and improve, I realize they aren’t my best work anymore.  If you have just started creating photography or any kind of artwork within the last 2 years, I guarantee you that you need a lot more practice before your work will sell really well.  If you look at the famous creatives most of them never sold early work while they were producing it and many never made a dime from it at all…money was only made after they were dead.  In the Internet age we have so many opportunities that they never had.  So keep creating regularly.  The more you produce the better you will become and eventually sales will start rolling in.  Babies do not come out walking and neither do artists.  We crawl first.

While you are busy perfecting your art, there is a key ingredient to success that cannot be overlooked.  Much like creatives of yesteryear we have to have someone believe in us and “get us out there” in order for our work to sell.  For them it was luck and chance by being discovered by the right person at the right time.  These days that someone is ourselves.  You must believe in your work and be willing to share it with the World.  Social Media provides us with instant access to millions of people from the comfort of our own studio computer, laptop or phone.  We can connect to a mind boggling amount of followers with a few clicks.  As an artist or photographer who lists on online galleries, if you are not using ALL of the FREE social media sites available to us, you are completely missing the boat.  This post would be way too long for me to delve into all of the ins and outs of Twitter, Facebook, Google+, Pinterest, StumbleUpon, etc. but there are tons of free resources online to get you started.  Check out the link to my social media in my blog and see what I am doing.

Once you have the discipline to create new work on a regular basis and you are willing to put in some hard work promoting yourself what you are left with is time. It takes time to become successful.  Patience will be your best friend for awhile.  A year ago today I was only selling about 1 print a week and 2 years ago only 1 a month!  Now it is 5 a day!  But that did not happen overnight.  It took about 2 years to get moved up in searches and it took about 6 more months of creating new and better art than I was used to producing and HEAVY social media promoting to see the magic start.  And I am still learning and improving myself.

Not everyone is cut out for the kind of hard work and perseverance that an art career requires. But if you can commit to at least 3 years of constant creativity and as much promotion as time will allow, you can definitely find your market and succeed!

Finding Balance

Tags

abstract art, abstract art for sale, art, art for sale, art marketing, Artist, balance, balanced career, buy abstract art, buy art, career, Chinese symbols, efficency, Family, focus, hard work, health, healthy, peace, selling art, sharon cummings, success, successful art career, successful artist, time management, working, working moms, yin and yang

http://fineartamerica.com/featured/perfect-balance-2-yin-and-yang-stone-rockd-art-by-sharon-cummings-sharon-cummings.html

It can be difficult to find balance in your life when you have so many demands pulling you in different directions.  Family, friends, work, health, etc. all need a place.  I create and list a lot of work and many have asked me things like “Do you sleep?”  I get 8 hours a night. I also market my work heavily and some have wondered how on earth I do it.  With experience, I have become extremely efficient at marketing.  I am also pretty handy with the camera and scanner.  I do most things quickly….I always have.  Patience is not one of my virtues!  I not only run a thriving successful art business, I also grow an organic garden, care for my daughter, care for animals and cook/prepare 95% of my own meals (Celiac).  I shop for my family, clean house and exercise every single day.  I go to dinner parties, family gatherings and art shows.  I play Scrabble.  I do not have extra hours in the day.  I am just big on balance and scheduling.   I do not allow myself to get distracted in web surfing or reading endless posts on Facebook.  I stay focused.  I have time slots for my work and I stick to them.  This ensures I have time for what is important in life.  I eat on a schedule too.  By keeping all that I do in priority when I am working on them or experiencing them, I never run out of time.   If I am at the park with my family, that is what I am doing and thinking about….not work. If I am working, that is my focus.  Some things you cannot help coming into your life to throw you off, but I have found that MOST of what keeps us from using our time wisely is useless.  How many cat memes have your read?  How many political posts? Farmville?  Tweets about what you had for lunch?  Do you sit on the toilet and get lost in a magazine?  Do you watch T.V.?  I don’t. That is how I do it…I do not waste time, so that I have plenty of it for everything I want in life!