PSA For Other Artists…

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abstract art, art, art selling, art success, Artist, artists tips, best selling practices, Colorful Art, how to sell art, how to sell art online, how to sell prints, modern art, print selling, selling art, selling art online, selling prints, sharon cummings, sharon cummings art, successful art business, successful art career, successful artist, successful artists

PSA for this blog means Promoting Sells Art. I am focusing on ONLINE PROMOTION.

Everyday someone says to me, “How do you sell so much art?”….”You sure are lucky!” or “I wish I could (fill in the blank) like you.”

The answer isn’t luck, magic or talent beyond compare. No no no. What you have to do is promote yourself. A LOT. This means being on various social media platforms actually interacting with other human beings. Liking their posts, commenting in a meaningful and sincere way and getting your work out there regularly. In means being grateful and saying “thank you” all day long. It means TIME.

“But I don’t want to waste all of that time on promoting. I just want to create. That’s what makes me happy.”

In a perfect World we would spend all of our extra time slinging paint, clicking that mouse or snapping that picture. But we don’t live in that World. The one we inhabit doesn’t work that way if you want to SELL YOUR ART. If you just want to have fun and don’t care if you ever make a single sale, then you are already set. Read no further.

All others:

Understand that I am a CAREER artist…Not a hobbyist. I don’t look down on people that dabble, do this for fun or just have a side hustle. I don’t look down on anyone. Selling my art is my ENTIRE source of income. So the stakes are high for me. I am willing to sacrifice more of my time than others. But I still manage to have a happy healthy life! I maintain a strong marriage, spend time with my daughter, (with Hubby) take care of a 10 acre homestead with 32 animals, exercise daily, go to church several times a week, read and go to my bookclub, hang out with my friends regularly, travel and visit family, travel for leisure a few times a year, AND create for 4 or 5 hours a day and I also do other things not listed. And I do it ALL without griping about the things that aren’t awesome. My life is REALLY HARD sometimes, but REALLY GOOD too. I am genuinely thankful for every day!!!

There are 24 hours in each day and I sleep for a solid 8. I spend about 3 hours TOTAL per day on Social Media…That leaves me 13 hours to do everything else. Yes 3 hours seems like a lot and I would much rather be CREATING during that time. But the REALITY of actually making SALES dictates more interaction on Social Media….Not just DUMPING posts and running away….But actually communicating with other human beings and cross promoting other artists. That is making me sales, growing my audience and getting me to where I need to be to make consistent sales.

EVERY real job I have ever had since the age of 13 required me to do things I did NOT enjoy doing. EVERY SINGLE ONE! Some required discomfort for many hours a day. Some ALL day long. 3 hours of Social Media time not only seems reasonable to me in light of my previous jobs, but I have found that my ATTITUDE has shifted. I decided to make Social Media enjoyable and that has made ALL the DIFFERENCE! Most of the things we complain about come down to our thoughts and beliefs about them. And thoughts can be changed. Try purposely changing your feelings about something. Force it until it becomes real. Most things are not near as awful as you’ve made them out to be and some can be quite lovely if you let them. Sure, there are days I am pressed for time and have to rush through cross promoting and doing any Social Media work, but overall, I am feeling enriched by the INTERACTIONS. I am making friends and learning more about my collectors. I no longer dread it, but look forward to it!

If you want to learn from an amazing group of artists who actively support each other, you are welcome to visit at the following link.

Learn How To Sell Your Art!

F.I.N.A.L.L.Y.!!

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abstract art, art, art marketing, Artist, artist's resources, economy, hard work, selling art, selling art online, successful art business, successful artists, working

When I started this art business, it couldn’t have been at a more oportune time.  The housing market was on fire and people were buying and selling like crazy.  All of that moving and redecorating kept me super busy.  I worked 16 hour days sometimes just to keep up!  My income was only limited by my ability to work and the time needed.  Back then I was only selling originals which meant a lot of physical labor for me.  I definitely paid a price for that, but the profit I was making was out of this World.

Then it all came crashing down. The bubble burst!

Like many artists I found myself lost and barely able to stay afloat for many years.  I had thousands of dollars worth of supplies sitting in my studio, but no one was buying much.  I kept creating, but watched so many paintings languish in storage.  I had sales. I worked harder.  I spent more hours marketing.  I decided to start offering prints.  Then I marketed those like crazy.  16 hour days came again, but for less per hour than servers make without tips.  But I kept the faith.  I held on.

So many of my artist friends let go and went back to regular jobs.  I considered it many times myself.  Some got angry and bitter, and I lost a few along the way over petty jealousy (even a small sale could cause snarky remarks).  Others held on tight and stayed the course right along beside me.  We celebrated even the small triumphs together.

I am so happy that we are FINALLY seeing the turn around.  My income is right where I want it to be and I no longer have to kill myself for it!  My prints are selling at an amazing rate and commissions come a few times a week.  I take 2, 3 and sometimes 4 days off each week.

It’s really perfect.  Finally.   Yes, it could all crash again, but for now I will just keep a big smile on my face and keep on creating!

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http://fineartamerica.com/profiles/1-sharon-cummings.html?tab=artworkgalleries

Artists: Are You F.L.E.X.I.B.L.E.?

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art, art for sale, art marketing, artist's resources, artists, best selling practices, career, earning a living, fine art america, flexibility, how to sell art, how to sell art online, income, make money with art, making a living with art, making money with art, online art sales, pod, print on demand, print on demand sites, prints, Redbubble, sell art, sell art smart, sell artwork, selling art, selling art online, sharon cummings, society 6

There was an article released yesterday that has a lot of artists in a panic. You can read the article here:

http://fineartamerica.com/newsletters/five-percent-commissions.html?fb_action_ids=10201203263082635&fb_action_types=og.comments&fb_source=aggregation&fb_aggregation_id=288381481237582

I will summarize it for you to save you some effort.  Fine Art America is warning artists that all other Print On Demand (POD) sites are moving to a percentage business model.  By in large, the new payment to artists will be a mere 5%. That definitely sucks.  Fine Art America claims to be one of the few remaining POD sites that still allows a “set your own price” model.  Some sites like Society 6 do allow us to put in our desired profit for some of their products.  Others are set for us. The same is true for Redbubble.  I agree that it is not ideal, but I find benefit to those two sites nonetheless.

I like Fine Art America and am currently making an amazing income with them. I am making more selling prints through FAA than I ever have for my entire print career.  But what I have learned with online selling is that all good things can come to an end.

So are you flexible?  One thing is constant in online art sales and that is change.  Things WILL change.  Sites that are booming today may go belly up tomorrow.  But there are always new business models to take their place. Years ago I was on a site called Boundless Gallery.  It was the BEST art site going for years and I made a TON of money with them.  It was perfect and all of the best selling artist were very happy.  Then they changed their business model and I saw the end coming.  Instead of bitching and moaning about the inevitable failure of a terrific site, I made sure I was FLEXIBLE and I branched out into new territory.  I tried different things until I found a few ideas that worked.  And those same ideas that worked back then no longer do.  But new ones have taken their place.

I have NEVER been without steady income in spite of things like eBay changing to a model that completely demoralizes artist.  I got off of that horrible site.  Boundless Gallery died a quick death and I survived.  Other sites have come and gone too.  The housing market crashed and I STILL made a great income every single month.

Why?

I remain flexible.  I do not panic and worry about the future.  I simply keep creating and marketing myself.  I focus on the tools that are available to me today and I use the hell out of them!  If new tools are offered in the future, I will use them too.  I will always find a way to get my work out to the people that desire it.  Always.  The selling platform doesn’t matter to me as long as I am willing to market myself.

If Fine Art America changes their current business model to artists disadvantage, it may be that I set up my own print shop in my garage.  I have enough space and enough money to invest in my career.   I’ve been poised for this for the last 3 years.  I already KNOW how to market myself!  Or another site might come along that is even better.  I am ready to bend and adapt.

For now I believe FAA is the best POD site out there.  I hope it STAYS that way!  If you have not tried them, have a look: http://www.fineartamerica.com

As an artist, I implore you to constantly be willing to change.  Do not stay stuck in “one way” mentality as it will be your downfall.  There is so much out there for us!