PSA For Other Artists…

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abstract art, art, art selling, art success, Artist, artists tips, best selling practices, Colorful Art, how to sell art, how to sell art online, how to sell prints, modern art, print selling, selling art, selling art online, selling prints, sharon cummings, sharon cummings art, successful art business, successful art career, successful artist, successful artists

PSA for this blog means Promoting Sells Art. I am focusing on ONLINE PROMOTION.

Everyday someone says to me, “How do you sell so much art?”….”You sure are lucky!” or “I wish I could (fill in the blank) like you.”

The answer isn’t luck, magic or talent beyond compare. No no no. What you have to do is promote yourself. A LOT. This means being on various social media platforms actually interacting with other human beings. Liking their posts, commenting in a meaningful and sincere way and getting your work out there regularly. In means being grateful and saying “thank you” all day long. It means TIME.

“But I don’t want to waste all of that time on promoting. I just want to create. That’s what makes me happy.”

In a perfect World we would spend all of our extra time slinging paint, clicking that mouse or snapping that picture. But we don’t live in that World. The one we inhabit doesn’t work that way if you want to SELL YOUR ART. If you just want to have fun and don’t care if you ever make a single sale, then you are already set. Read no further.

All others:

Understand that I am a CAREER artist…Not a hobbyist. I don’t look down on people that dabble, do this for fun or just have a side hustle. I don’t look down on anyone. Selling my art is my ENTIRE source of income. So the stakes are high for me. I am willing to sacrifice more of my time than others. But I still manage to have a happy healthy life! I maintain a strong marriage, spend time with my daughter, (with Hubby) take care of a 10 acre homestead with 32 animals, exercise daily, go to church several times a week, read and go to my bookclub, hang out with my friends regularly, travel and visit family, travel for leisure a few times a year, AND create for 4 or 5 hours a day and I also do other things not listed. And I do it ALL without griping about the things that aren’t awesome. My life is REALLY HARD sometimes, but REALLY GOOD too. I am genuinely thankful for every day!!!

There are 24 hours in each day and I sleep for a solid 8. I spend about 3 hours TOTAL per day on Social Media…That leaves me 13 hours to do everything else. Yes 3 hours seems like a lot and I would much rather be CREATING during that time. But the REALITY of actually making SALES dictates more interaction on Social Media….Not just DUMPING posts and running away….But actually communicating with other human beings and cross promoting other artists. That is making me sales, growing my audience and getting me to where I need to be to make consistent sales.

EVERY real job I have ever had since the age of 13 required me to do things I did NOT enjoy doing. EVERY SINGLE ONE! Some required discomfort for many hours a day. Some ALL day long. 3 hours of Social Media time not only seems reasonable to me in light of my previous jobs, but I have found that my ATTITUDE has shifted. I decided to make Social Media enjoyable and that has made ALL the DIFFERENCE! Most of the things we complain about come down to our thoughts and beliefs about them. And thoughts can be changed. Try purposely changing your feelings about something. Force it until it becomes real. Most things are not near as awful as you’ve made them out to be and some can be quite lovely if you let them. Sure, there are days I am pressed for time and have to rush through cross promoting and doing any Social Media work, but overall, I am feeling enriched by the INTERACTIONS. I am making friends and learning more about my collectors. I no longer dread it, but look forward to it!

If you want to learn from an amazing group of artists who actively support each other, you are welcome to visit at the following link.

Learn How To Sell Your Art!

How I Failed Miserably, But Became A Successful Artist Anyway…

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abstract art, art, art for the soul, art success, Artist, artists, failure, growth, happy art, happy artist, healing, how to become a successful artist, sharon cummings, sharon cummings art, successful art business, successful art career, successful artist, successful artists

I didn’t always want to be an Artist. I wanted to be a Journalist. I worked hard and wrote a lot, I joined the paper and yearbook in high school and became the Editor by my Senior year. I got recognized by our local Tribune and I won 2 small scholarships! I was on my way….Until I wasn’t. I had no financial help other than enough to cover my books through the scholarships. I had to work 2 jobs to make ends meet. I got married too young trying to escape an abusive childhood. Life got in the way and I dropped out. I failed.

I got into the banking world by taking a temp job and became an administrative assistant. I was a super fast and accurate typist and that saved my biscuit more times than I can count. Every day was largely the same. I typed, I made coffee, I filed, I wore pantyhose, lipstick and answered the phones with a smile and cheerful greeting. But inside I was miserable. I felt like I was slowly dying inside. I would cry driving to and from work. It was not the life I envisioned at all. I divorced. I failed.

I wanted to go back to college, but I wanted to study Art. Everyone told me that I could never earn a living with it. I should study business management or hospitality instead. But those didn’t feed my soul. So I enrolled. I worked a full-time job 5 days a week and went to school in the evenings. Weekends were for labs and studying. I had no social life, but I was determined! Once I graduated, I learned that “Career Services” didn’t actually help you find a job. I hit the pavement. I applied everywhere. Competition was fierce! I got offered one job after 6 months of looking and interviewing. One job working full-time, but making half what I was making as a secretary. I couldn’t live off of what they offered. I had a diploma. 30K in student loan debt and no Art job. I failed.

Eventually, I remarried a man who made a nice salary. I continued to work hard until I got pregnant and he said, I could quit my job. He didn’t have to tell me twice! No more waiting on a boss hand and foot. No more dressing to the nines and planting on a fake smile every day. I got into crafting and decorating my home. I had my baby. Afterward, I suffered severe and mysterious health issues and spent my time in doctor’s offices and therapy centers. Multiple Sclerosis was the front runner. I found out my husband was a functioning alcoholic who had some serious addictions. He refused to get help. Slowly my marriage unraveled. I got a job and then a divorce. I failed.

Unable to face administrative work again, I stumbled into health and fitness. I had joined a gym to take classes to help me with my balance issues. I took up kickboxing as it was challenging, fun and helped me stop falling down so much. Though I fell a lot when I started! I got so good at it that the instructor offered to train me and give me a job. Within 6 months I had a full-time job teaching all kinds of classes and eventually running the fitness center. I was dating a handsome college professor who adored me. I thought I was really making it….Until I wasn’t. While preparing for a move into a place with my new love, I fell from a chair and broke my foot. 2 days later, I got into a car accident when I stopped for an EMS that was turning right in front of me. The car behind me didn’t want to stop and went around and clipped me. The car behind him wasn’t paying attention (on his cell phone) and pushed me into the emergency vehicle. I was injured in my shoulders, neck and ended up with crippling migraines. I couldn’t continue to work my fitness job. There was no way they could pay me while I healed. After 6 weeks, they had to let me go. I failed.

I moved in with and married the love of my life and am pleased to say we are still happy together 20 years later. I continued to suffer physically from the accident. The vertigo returned. Other health issues arose. College professors are smart, but they are not wealthy. I had to find work. The only thing I could think of was going back to being an administrative assistant. I could do temp work, so if my health was bad enough, I could take some time off without getting fired. I had no business attire anymore. The yoga pants weren’t going to cut it. So I got on Ebay to find some cheap dresses. While there, I noticed they had an “Art” category, so I clicked on it. That ONE click changed my life forever! People were selling paintings. I knew I could do that. The only problem was that I was broke. We had hardly any money for anything, much less art supplies. I had a choice. A could buy a few used dresses and hit the pavement or make a trip to the art supply store. I chose the latter. With 20 dollars, I was able to purchase one 11×14 canvas pad that had 10 canvas sheets in it. Also, 3 shades of blue paint, one white and one silver. I couldn’t even afford paint brushes!! I had to FINGER paint! And finger paint I did. I painted the hell out of those sheets. Took pictures with Hubby’s Canon Sure Shot and loaded them onto Ebay on the one old PC we shared. The first one sold at auction for 75.00!!!!! I was hooked!!! I never bought those dresses and never set foot in a business environment for work again.

Over the years, I have sold countless originals, commissions and prints of my work. I earn a full-time living doing what I love every single day. I have a strong marriage. I raised my daughter to independence. I healed my body and soul from all of the traumas I’ve endured. So even though I failed miserably many times. I never gave up! I did become a successful artist anyway, but along the journey I also learned how to be a happy human. And that may be the biggest success of all. 🙂

Below is the painting that sold for 75.00 on Ebay. I don’t know what the titled was, but Hubby named the file “worms”. It’s kind of fitting considering what worms do. They take crap and turn it into rich life giving soil.

FIND MY PORTFOLIO HERE!!!

Not Just An Artist…

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art, art life, art success, Artist, artist interview, artist's resources, artists, artists tips, artwork, career, life, self improvement, self love, sharon cummings, successful artists

Sometimes we tell people we are just an artist…but we are so much more!

See MORE Here….

F.I.N.A.L.L.Y.!!

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abstract art, art, art marketing, Artist, artist's resources, economy, hard work, selling art, selling art online, successful art business, successful artists, working

When I started this art business, it couldn’t have been at a more oportune time.  The housing market was on fire and people were buying and selling like crazy.  All of that moving and redecorating kept me super busy.  I worked 16 hour days sometimes just to keep up!  My income was only limited by my ability to work and the time needed.  Back then I was only selling originals which meant a lot of physical labor for me.  I definitely paid a price for that, but the profit I was making was out of this World.

Then it all came crashing down. The bubble burst!

Like many artists I found myself lost and barely able to stay afloat for many years.  I had thousands of dollars worth of supplies sitting in my studio, but no one was buying much.  I kept creating, but watched so many paintings languish in storage.  I had sales. I worked harder.  I spent more hours marketing.  I decided to start offering prints.  Then I marketed those like crazy.  16 hour days came again, but for less per hour than servers make without tips.  But I kept the faith.  I held on.

So many of my artist friends let go and went back to regular jobs.  I considered it many times myself.  Some got angry and bitter, and I lost a few along the way over petty jealousy (even a small sale could cause snarky remarks).  Others held on tight and stayed the course right along beside me.  We celebrated even the small triumphs together.

I am so happy that we are FINALLY seeing the turn around.  My income is right where I want it to be and I no longer have to kill myself for it!  My prints are selling at an amazing rate and commissions come a few times a week.  I take 2, 3 and sometimes 4 days off each week.

It’s really perfect.  Finally.   Yes, it could all crash again, but for now I will just keep a big smile on my face and keep on creating!

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http://fineartamerica.com/profiles/1-sharon-cummings.html?tab=artworkgalleries

Making M.O.N.E.Y. While I Sleep…

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abstract art, abstract art for sale, abstract prints, art for sale, artists, buy art, buy modern art, buying prints, canvas prints, career, goals, hard work, making it as an artist, making money, modern art, modern art for sale, money, perseverance, print sales, prints, prints for sale, selling prints, sharon cummings, strength, success, successful artists

 

I am back this morning from a 3 day getaway with my daughter.  We had a blast in Orlando enjoying the Gaylord, noshing and shopping!  While I was away, I sold 15 prints between Etsy, Society 6 and Fine Art America.  I still have to smile big when I realize how amazing it is to “make money while I sleep” or in this case vacation.  For years I resisted selling prints of any kind.  I thought they would reduce the value of my originals.  But the opposite has been the case.  I’ve been able to raise the prices on my originals and commissions and enjoy a steady income from my prints.  I no longer have to paint 6 hours a day plus promote myself for another 6.

Of course it wasn’t easy to get to this point with my prints.  Many countless hours have been spent over the last 2 years using intensive social media promotion to get my prints “out there”.  I have blogged, Tweeted, Facebooked, Buffered, Houzzed, Waneloed, Pinned, Tumbled, Link’d, Stumbled and Googled my way to sales 7 days a week (except for small bits of time off here and there).  And for the past year, I have had a group of 12 other artists and photographers that I cross promoted with daily. On average, I’d say I spent 4 hours a day promoting myself and cross promoting others.  Whew!  That’s a lot!  Especially when all I really want to do is create.  However, it has finally paid off and I can now make sales even when I am on vacation and doing nothing to promote myself. Since May 1st, I have not done any cross promoting and very little self promotion.  About 30 minutes a day 5 days a week.  And I get weekends free again!

Hard work…….it can pay off!

If you have goals for your life, do not give up!  And for goodness’ sake, do not listen to those who tell you that it can’t be done. 🙂

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